Rejection of supplier incentive programs: a reseller perspective

David I. Gilliland, S.K. Kim

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing conference 2003
EditorsAndrew Farrell, Nick Lee, I. Lings
Publication statusUnpublished - 2003
EventAcademy of Marketing Conference 2003 - Birmingham, United Kingdom
Duration: 8 Jul 200310 Jul 2003


ConferenceAcademy of Marketing Conference 2003
Country/TerritoryUnited Kingdom

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