Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty

Julius Stephan; Kathy Hamilton; Aliakbar Jafari

Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty

Julius Stephan, Kathy Hamilton, Aliakbar Jafari

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the ‘redemptive selves’ and the ‘critically reflexive returnees’.

Original language	English
Title of host publication	E - European Advances in Consumer Research
Editors	M. Geuens, M. Pandalaere, I. Vermeir
Pages	59-62
Publication status	Published - 2018

Keywords

social mobility
life transitions
consumer behaviour
sustainability

Access to Document

http://www.acrwebsite.org/volumes/1700131/volumes/v11e/E-11

Cite this

@inproceedings{df299019f68b4108a7fe267cd5967678,

title = "Riches to Rags to “Riches” – Consumers{\textquoteright} Identity (Re-) Construction After Having Overcome a Spell of Poverty",

abstract = "This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the {\textquoteleft}redemptive selves{\textquoteright} and the {\textquoteleft}critically reflexive returnees{\textquoteright}.",

keywords = "social mobility, life transitions, consumer behaviour, sustainability",

author = "Julius Stephan and Kathy Hamilton and Aliakbar Jafari",

year = "2018",

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editor = "Geuens, {M. } and M. Pandalaere and I. Vermeir",

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AU - Stephan, Julius

AU - Hamilton, Kathy

AU - Jafari, Aliakbar

PY - 2018

Y1 - 2018

N2 - This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the ‘redemptive selves’ and the ‘critically reflexive returnees’.

AB - This study explores how German consumers who have overcome a poverty spell draw on and integrate their past selves in different ways into their altered post-poverty transition identities and lifestyles. It identifies two post-poverty archetypal narratives: the ‘redemptive selves’ and the ‘critically reflexive returnees’.

KW - social mobility

KW - life transitions

KW - consumer behaviour

KW - sustainability

M3 - Conference publication

SP - 59

EP - 62

BT - E - European Advances in Consumer Research

A2 - Geuens, M.

A2 - Pandalaere, M.

A2 - Vermeir, I.

ER -

Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction After Having Overcome a Spell of Poverty

Abstract

Keywords

Access to Document

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Cite this