Abstract
This paper adopts a sales resource management (SRM) framework to provide guidance on how to develop effective salespeople via sales training. SRM can be used to identify the individual training needs based on the individual-based modelling data. The individual-based modelling data can also be used to evaluate the outcome of sales training. This paper also gives some suggestions on the forms of sales training which are most likely to develop effective salespeople.
Original language | English |
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Title of host publication | Proceedings - 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2010 |
Place of Publication | Piscataway, NJ (US) |
Publisher | IEEE |
Pages | 574-577 |
Number of pages | 4 |
Volume | 2 |
ISBN (Electronic) | 978-0-7695-4279-9 |
ISBN (Print) | 978-1-4244-8829-2 |
DOIs | |
Publication status | Published - 2010 |
Event | 3rd International Conference on Information Management, Innovation Management and Industrial Engineering - Kunming, China Duration: 26 Nov 2010 → 28 Nov 2010 |
Conference
Conference | 3rd International Conference on Information Management, Innovation Management and Industrial Engineering |
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Abbreviated title | ICIII 2010 |
Country/Territory | China |
City | Kunming |
Period | 26/11/10 → 28/11/10 |
Keywords
- individual-based modelling
- sales resource management
- sales training