Section C: Start-up Enterprise Management:   Sales and Sales Management

Ali J. Ahmad; Punita Bhatt; Iain Acton

Section C: Start-up Enterprise Management: Sales and Sales Management

Ali J. Ahmad, Punita Bhatt, Iain Acton

Aston Business School

Research output: Chapter in Book/Published conference output › Chapter

Abstract

Learning Outcomes
1.Understand the various stages of the customer journey
2.Become familiar with the design of a marketing communication and advertising campaign
3.Be able to develop a sales strategy

Original language	English
Title of host publication	Entrepreneurship in Developing and Emerging Economies
Editors	Ali J. Ahmad, Punita Bhatt, Iain Acton
Chapter	10
Pages	141-153
Number of pages	12
Publication status	Published - Sept 2019

Cite this

@inbook{2c312c6d023240e99e847bbdd29dfac4,

title = "Section C: Start-up Enterprise Management: Sales and Sales Management",

abstract = "Learning Outcomes1.Understand the various stages of the customer journey 2.Become familiar with the design of a marketing communication and advertising campaign 3.Be able to develop a sales strategy",

author = "Ahmad, {Ali J.} and Punita Bhatt and Iain Acton",

year = "2019",

month = sep,

language = "English",

isbn = "9789353285333",

pages = "141--153",

editor = "Ahmad, {Ali J.} and Punita Bhatt and Iain Acton",

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T1 - Section C: Start-up Enterprise Management

T2 - Sales and Sales Management

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AU - Bhatt, Punita

AU - Acton, Iain

PY - 2019/9

Y1 - 2019/9

N2 - Learning Outcomes1.Understand the various stages of the customer journey 2.Become familiar with the design of a marketing communication and advertising campaign 3.Be able to develop a sales strategy

AB - Learning Outcomes1.Understand the various stages of the customer journey 2.Become familiar with the design of a marketing communication and advertising campaign 3.Be able to develop a sales strategy

UR - https://uk.sagepub.com/en-gb/eur/entrepreneurship-in-developing-and-emerging-economies/book269929#contents

M3 - Chapter

SN - 9789353285333

SP - 141

EP - 153

BT - Entrepreneurship in Developing and Emerging Economies

A2 - Ahmad, Ali J.

A2 - Bhatt, Punita

A2 - Acton, Iain

ER -

Section C: Start-up Enterprise Management: Sales and Sales Management

Abstract

Other files and links

Fingerprint

Section C: Start-up Enterprise Management: Entrepreneurial Finance

Section C: Start-up Enterprise Management: Implementation and Operations Management

Section C: Start-up Enterprise Management: Ethics and Professional Practice

Cite this