Securing business-to-business relationships: the impact of switching costs

Keyphrases

• Switching Costs 100%
• Business-to-business Relationships 100%
• Cross-buying Behaviour 33%
• Relational Switching Cost 33%
• Share of Wallet 33%
• Marketing Literature 16%
• Procedural 16%
• Business-to-business 16%
• Relationship Marketing 16%
• Theory Development 16%
• Industrial Market 16%
• Relative Impact 16%
• Behavioral Outcomes 16%
• Business Customers 16%
• Customer Retention 16%
• B2B Markets 16%
• Procedural Switching Costs 16%
• Switching Behavior 16%
• Actual Purchase Behavior 16%

Social Sciences

• Business Relationship 100%
• Buying Behavior 100%
• Relationship Marketing 50%
• Theory Development 50%

Economics, Econometrics and Finance

• Switching Behaviour 100%
• Business-to-Business Marketing 100%
• Relationship Marketing 10%
• Customer Retention 10%