Service-Dominant Logic: Corporate branding's influence on the integration of "Meso" and "Micro" level phenomena

Keith Glanfield

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 7 Sept 2017
Event	British Academy of Management Conference 2017 - Warwick University Duration: 5 Sept 2017 → 7 Sept 2017

Conference	British Academy of Management Conference 2017
Period	5/09/17 → 7/09/17

Cite this

@conference{0c25bc19b6754a6cbb84d17ded0b7b04,

title = "Service-Dominant Logic: Corporate branding's influence on the integration of {"}Meso{"} and {"}Micro{"} level phenomena",

author = "Keith Glanfield",

year = "2017",

month = sep,

day = "7",

language = "English",

note = "British Academy of Management Conference 2017 ; Conference date: 05-09-2017 Through 07-09-2017",

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