Original language | English |
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Title of host publication | Young Consumer Behaviour: A Research Companion |
Chapter | 12 |
Pages | 189-208 |
ISBN (Electronic) | 9781315213590 |
Publication status | Published - 2018 |
Services and Relationship Marketing: Perspectives on Young Consumer
Evie Hong, Hai-Anh Tran, Sophie Yang
Research output: Chapter in Book/Published conference output › Chapter