Services marketing

Wendy E Tabrizi; Michael Solomon; Greg Marshall; Elnora Stewart; Bradley Barnes; Vince Mitchell

Services marketing

Wendy E Tabrizi, Michael Solomon, Greg Marshall, Elnora Stewart, Bradley Barnes, Vince Mitchell

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Marketing: Real People, Real Decisions
Editors	Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Publisher	Pearson
Chapter	9
ISBN (Print)	978-1292227191
Publication status	Published - 31 Aug 2019

Cite this

@inbook{c7d8a50c34484519b8eeb898b6665e83,

title = "Services marketing",

author = "Tabrizi, {Wendy E} and Michael Solomon and Greg Marshall and Elnora Stewart and Bradley Barnes and Vince Mitchell",

year = "2019",

month = aug,

day = "31",

language = "English",

isbn = "978-1292227191",

editor = "Solomon, {Michael R. } and Marshall, {Greg W. } and Stuart, {Elnora W. } and Barnes, {Bradley } and Mitchell, {Vincent-Wayne } and Tabrizi, {Wendy }",

booktitle = "Marketing: Real People, Real Decisions",

publisher = "Pearson",

}

TY - CHAP

T1 - Services marketing

AU - Tabrizi, Wendy E

AU - Solomon, Michael

AU - Marshall, Greg

AU - Stewart, Elnora

AU - Barnes, Bradley

AU - Mitchell, Vince

PY - 2019/8/31

Y1 - 2019/8/31

UR - https://www.pearson.com/uk/educators/higher-education-educators/program/Solomon-Marketing-Real-People-Real-Decisions-3rd-Edition/PGM2376876.html?tab=overview

M3 - Chapter

SN - 978-1292227191

BT - Marketing: Real People, Real Decisions

A2 - Solomon, Michael R.

A2 - Marshall, Greg W.

A2 - Stuart, Elnora W.

A2 - Barnes, Bradley

A2 - Mitchell, Vincent-Wayne

A2 - Tabrizi, Wendy

PB - Pearson

ER -

Services marketing

Other files and links

Creating the product

Global, ethical and sustainable marketing

Integrated Marketing Communications

Cite this