Abstract
The current research on Business Models (BMs) in servitization tends to focus on either identifying the key components of relevant BMs or examining the challenges of introducing such BMs. The creation of a BM is not a discrete event, but the result of a long-term continuous refinement effort. Redirecting the servitization research from concentrating on successful service-focused BMs to focusing on the process of developing such models is critical for servitization theory and practice. This paper, therefore, sets out to shed light on the development and refinement of the service-focused BMs in the manufacturing context.
Original language | English |
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Title of host publication | Proceedings of the 25th EurOMA Conference |
Publication status | Published - 26 Jun 2018 |
Event | 25th International EurOMA Conference - Budapest, Hungary Duration: 24 Jun 2018 → 26 Jun 2018 |
Conference
Conference | 25th International EurOMA Conference |
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Country/Territory | Hungary |
City | Budapest |
Period | 24/06/18 → 26/06/18 |
Bibliographical note
© 2018 The AuthorsFunding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909