Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France

Laura Di Chiacchio; Alexeis Garcia-Perez; David Jarvis

doi:10.1109/ICTE58739.2023.10488521

Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France

Laura Di Chiacchio, Alexeis Garcia-Perez, David Jarvis

Operations & Information Management

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

This study explores the extent to which French Regional Nature Parks have shifted to digitalisation to support their mission, particularly in terms of raising eco-awareness in the population. It aims to identify the opportunities and challenges related to the use of Information and Communication Technologies for educational purposes and promoting eco-responsible behaviour. A survey was distributed to communication officers in the 55 inland French Nature Regional Parks, achieving a 48% response rate. The data analysis reveals that parks face structural, cultural and environmental challenges that impact their use of the digital environment for educational purposes. Regional Nature Parks represented in the study lack confidence in their ability to provide the necessary online content to help visitors act eco-responsibly and do not take advantage of the relational function of social media to draw online educational strategies based on the visitors’ feedback or to facilitate online knowledge exchange. A set of recommendations is provided to the French Regional Nature Parks to optimise their use of digital technologies for educational purposes and to promote the parks’ activities and missions.

Original language	English
Title of host publication	2023 IEEE International Conference on Technology and Entrepreneurship (ICTE)
Editors	Asta Pundziene, Asta Pundziene, Agne Gadeikiene, Sea Matilda Bez, Lina Dagiliene, Tugrul Daim, Neringa Gerulaitiene, Sudeendra Koushik, Christopher Mathieu, Taeho Park, Monika Petraite, Diego Prior, Xiaohong Quan, Asta Savaneviciene, Alpo Varri, Mantas Vilkas
Publisher	IEEE
Pages	122-127
Number of pages	6
ISBN (Electronic)	9798350303438
DOIs	https://doi.org/10.1109/ICTE58739.2023.10488521
Publication status	Published - 5 Apr 2024
Event	IEEE ICTE 2023 - Lithuania, Kaunas, Lithuania Duration: 9 Oct 2023 → 11 Oct 2023

Publication series

Name	2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023

Conference

Conference	IEEE ICTE 2023
Abbreviated title	IEEE ICTE 2023
Country/Territory	Lithuania
City	Kaunas
Period	9/10/23 → 11/10/23

Bibliographical note

Publisher Copyright:
© 2023 IEEE.

Keywords

Digitalisation
digital environment
eco-responsible behaviour
environmental learning sustainability
social media

Access to Document

10.1109/ICTE58739.2023.10488521

Cite this

Di Chiacchio, L., Garcia-Perez, A., & Jarvis, D. (2024). Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France. In A. Pundziene, A. Pundziene, A. Gadeikiene, S. M. Bez, L. Dagiliene, T. Daim, N. Gerulaitiene, S. Koushik, C. Mathieu, T. Park, M. Petraite, D. Prior, X. Quan, A. Savaneviciene, A. Varri, & M. Vilkas (Eds.), 2023 IEEE International Conference on Technology and Entrepreneurship (ICTE) (pp. 122-127). (2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023). IEEE. https://doi.org/10.1109/ICTE58739.2023.10488521

Di Chiacchio, Laura ; Garcia-Perez, Alexeis ; Jarvis, David. / Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France. 2023 IEEE International Conference on Technology and Entrepreneurship (ICTE). editor / Asta Pundziene ; Asta Pundziene ; Agne Gadeikiene ; Sea Matilda Bez ; Lina Dagiliene ; Tugrul Daim ; Neringa Gerulaitiene ; Sudeendra Koushik ; Christopher Mathieu ; Taeho Park ; Monika Petraite ; Diego Prior ; Xiaohong Quan ; Asta Savaneviciene ; Alpo Varri ; Mantas Vilkas. IEEE, 2024. pp. 122-127 (2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023).

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title = "Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France",

abstract = "This study explores the extent to which French Regional Nature Parks have shifted to digitalisation to support their mission, particularly in terms of raising eco-awareness in the population. It aims to identify the opportunities and challenges related to the use of Information and Communication Technologies for educational purposes and promoting eco-responsible behaviour. A survey was distributed to communication officers in the 55 inland French Nature Regional Parks, achieving a 48% response rate. The data analysis reveals that parks face structural, cultural and environmental challenges that impact their use of the digital environment for educational purposes. Regional Nature Parks represented in the study lack confidence in their ability to provide the necessary online content to help visitors act eco-responsibly and do not take advantage of the relational function of social media to draw online educational strategies based on the visitors{\textquoteright} feedback or to facilitate online knowledge exchange. A set of recommendations is provided to the French Regional Nature Parks to optimise their use of digital technologies for educational purposes and to promote the parks{\textquoteright} activities and missions.",

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Di Chiacchio, L , Garcia-Perez, A & Jarvis, D 2024, Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France. in A Pundziene, A Pundziene, A Gadeikiene, SM Bez, L Dagiliene, T Daim, N Gerulaitiene, S Koushik, C Mathieu, T Park, M Petraite, D Prior, X Quan, A Savaneviciene, A Varri & M Vilkas (eds), 2023 IEEE International Conference on Technology and Entrepreneurship (ICTE). 2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023, IEEE, pp. 122-127, IEEE ICTE 2023, Kaunas, Lithuania, 9/10/23. https://doi.org/10.1109/ICTE58739.2023.10488521

Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France. / Di Chiacchio, Laura ; Garcia-Perez, Alexeis; Jarvis, David.
2023 IEEE International Conference on Technology and Entrepreneurship (ICTE). ed. / Asta Pundziene; Asta Pundziene; Agne Gadeikiene; Sea Matilda Bez; Lina Dagiliene; Tugrul Daim; Neringa Gerulaitiene; Sudeendra Koushik; Christopher Mathieu; Taeho Park; Monika Petraite; Diego Prior; Xiaohong Quan; Asta Savaneviciene; Alpo Varri; Mantas Vilkas. IEEE, 2024. p. 122-127 (2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023).

Research output: Chapter in Book/Published conference output › Conference publication

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T1 - Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France

AU - Di Chiacchio, Laura

AU - Garcia-Perez, Alexeis

AU - Jarvis, David

PY - 2024/4/5

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N2 - This study explores the extent to which French Regional Nature Parks have shifted to digitalisation to support their mission, particularly in terms of raising eco-awareness in the population. It aims to identify the opportunities and challenges related to the use of Information and Communication Technologies for educational purposes and promoting eco-responsible behaviour. A survey was distributed to communication officers in the 55 inland French Nature Regional Parks, achieving a 48% response rate. The data analysis reveals that parks face structural, cultural and environmental challenges that impact their use of the digital environment for educational purposes. Regional Nature Parks represented in the study lack confidence in their ability to provide the necessary online content to help visitors act eco-responsibly and do not take advantage of the relational function of social media to draw online educational strategies based on the visitors’ feedback or to facilitate online knowledge exchange. A set of recommendations is provided to the French Regional Nature Parks to optimise their use of digital technologies for educational purposes and to promote the parks’ activities and missions.

AB - This study explores the extent to which French Regional Nature Parks have shifted to digitalisation to support their mission, particularly in terms of raising eco-awareness in the population. It aims to identify the opportunities and challenges related to the use of Information and Communication Technologies for educational purposes and promoting eco-responsible behaviour. A survey was distributed to communication officers in the 55 inland French Nature Regional Parks, achieving a 48% response rate. The data analysis reveals that parks face structural, cultural and environmental challenges that impact their use of the digital environment for educational purposes. Regional Nature Parks represented in the study lack confidence in their ability to provide the necessary online content to help visitors act eco-responsibly and do not take advantage of the relational function of social media to draw online educational strategies based on the visitors’ feedback or to facilitate online knowledge exchange. A set of recommendations is provided to the French Regional Nature Parks to optimise their use of digital technologies for educational purposes and to promote the parks’ activities and missions.

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KW - environmental learning sustainability

KW - social media

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DO - 10.1109/ICTE58739.2023.10488521

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A2 - Bez, Sea Matilda

A2 - Dagiliene, Lina

A2 - Daim, Tugrul

A2 - Gerulaitiene, Neringa

A2 - Koushik, Sudeendra

A2 - Mathieu, Christopher

A2 - Park, Taeho

A2 - Petraite, Monika

A2 - Prior, Diego

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Di Chiacchio L , Garcia-Perez A, Jarvis D. Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France. In Pundziene A, Pundziene A, Gadeikiene A, Bez SM, Dagiliene L, Daim T, Gerulaitiene N, Koushik S, Mathieu C, Park T, Petraite M, Prior D, Quan X, Savaneviciene A, Varri A, Vilkas M, editors, 2023 IEEE International Conference on Technology and Entrepreneurship (ICTE). IEEE. 2024. p. 122-127. (2023 IEEE International Conference on Technology and Entrepreneurship, ICTE 2023). Epub 2023 Oct 9. doi: 10.1109/ICTE58739.2023.10488521

Setting a Strategy for the Use of Social Media as an Educational Tool to Promote Eco-Responsible behaviours: The Case Study of Nature Parks in France

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Publication series

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Bibliographical note

Keywords

Access to Document

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