Shaping design entrepreneurs in higher education: the development of a UK integrated master’s degree programme – MSci Design, Enterprise and Innovation

Lyndon Buck, Wei Liu, Simon Finley

Research output: Chapter in Book/Published conference outputChapter

Abstract

Creating value through design is a challenge that requires being business savvy as much as it requires talent, methods and skills. Design departments or design enterprises can achieve sustained success only if their organisational structures, business models and strategic choices are showing an awareness on the market. Designers who understand what enterprises are made of find it easier to contribute on strategical and tactical level, and develop their practice. However, the current design education in UK higher education mostly focuses on design skills, methods, and creativity. Design education needs more attention on developing enterprise skills to promote entrepreneurship. Therefore, this chapter discusses a newly established integrated masters degree – MSci Design, Enterprise and Innovation, demonstrating the innovative curriculum development on this topic as well as successful collaborations across different schools. The philosophy behind this programme is to enable students to learn about how design and entrepreneurship come together to benefit development, as well as enable design students to start their own business.
Original languageEnglish
Title of host publicationBusiness Teaching Beyond Silos
Subtitle of host publicationInterdisciplinary and Multidisciplinary Learning
EditorsLauren Traczykowski, Alan Goddard, Gillian Knight, Elinor Vettraino
PublisherEdward Elgar
Chapter4
Pages49-60
Number of pages12
ISBN (Electronic)978 1 80220 903 7
ISBN (Print)978 1 80220 902 0
Publication statusPublished - 10 Feb 2023

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