Strategic groups, cognitive groups and environmental change in the UK pharmaceutical industry

Graham Leask

Research output: Chapter in Book/Published conference outputChapter


This chapter explores the relationship between changes in strategy and environmental pressures within the UK Pharmaceutical Industry during a ten- year period. Two stable strategic time periods (SSTPs) were identified each of five years duration. Within each time period seven strategic groups were found but 11 out of 29 firms (37.9%) changed strategic groups membership during the period studied. The break between these two SSTPs was found to coincide with a sharp increase in the substitution of branded pharmaceuticals by cheaper parallel imports. A significant relationship was found between firms that changed groups and both their continent of origin and nationality. Firms whose home markets are more vulnerable to substitution were more likely to switch strategic groups. © 2011 Nova Science Publishers, Inc. All rights reserved.

Original languageEnglish
Title of host publicationManagerial cognition and strategic management
Subtitle of host publicationrethinking internationalization strategies
EditorsTeresa García-Merino, Valle Santos-Álarez
Place of PublicationNew York (UK)
PublisherNova science
Number of pages26
ISBN (Electronic)978-1-61761-010-3
ISBN (Print)978-1-61668-929-2, 1-61668-929-3
Publication statusPublished - 1 Mar 2011

Publication series

NameManagement science - theory and applications
PublisherNova Science Publishers


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