Strategic marketing and business performance: a study in three European 'engineering countries'

Keyphrases

• Austria 25%
• Business Context 25%
• Business Performance 100%
• Context Specificity 25%
• Country Characteristics 25%
• Finland 25%
• Firm Performance 25%
• Germany 25%
• Impact Performance 25%
• Innovation Orientation 50%
• Inside-out 50%
• Managerial Relevance 25%
• Market Orientation 25%
• Marketing Capabilities 25%
• Marketing Performance 100%
• Outside-in 50%
• Relative Homogeneity 25%
• SEM Analysis 25%
• Strategic Business 100%
• Strategic Marketing 100%

Social Sciences

• Scanning Electron Microscopy 25%