@inbook{14abec79075a451d828170b664699503,
title = "Strategic marketing and e-business",
abstract = "The dramatic growth in e-business is manifest in phenomena such as the surge in internet retailing, the boom in social media based marketing communications, and the centrality of e-commerce to many organizations{\textquoteright} core strategies. Despite this the precise implications of e-business for marketing strategy remain little-understood. In order to guide theory development and practice in the marketing strategy domain, it is of fundamental importance to take stock of the impact that e-business has had upon strategic marketing. Therefore, this chapter develops a conceptual framework in order to explicate the implications of e-business for strategic marketing theory and practice. We find that the impact of e-business on strategic marketing is far-reaching; influencing not only isolated departments, but the organization as a whole. Finally, we conclude that whilst organizations should be alert to the dynamic opportunities and threats posed by e-business, the guiding principle of value creation should not be forgotten.",
keywords = "strategic marketing, e-business, e-commerce, strategy formulation",
author = "Rudd, {John M.} and Neil Shepherd and Nick Lee",
year = "2014",
month = dec,
day = "31",
doi = "10.1007/978-3-642-39747-9_14",
language = "English",
isbn = "978-3-642-39746-2",
series = "Progress in IS",
publisher = "Springer",
pages = "309--324",
editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.}",
booktitle = "Handbook of strategic e-business management",
address = "Germany",
}