Abstract
This paper investigates the relationship between the use of digital and non-digital sources of information on sustainable farming practices, institutional pressure and adoption of such practices by farmers in Brazilian semi-arid lands. The research uses a model based on the theory of reasoned action (TRA) and the institutional theory. Our results for a sample of 100 Brazilian farmers show that non-digital sources of information and ‘Coercive’ and ‘Normative’ pressures have a positive impact on farmers’ attitude towards and actual adoption of sustainable farming practices. However, digital sources of information such as TV and Radio do not play a significant role. In addition, pro-environmental attitude drives sustainable behaviour through the adoption of three out of the five sustainable farming practices investigated. Research and policy implications are also discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 1-23 |
| Number of pages | 23 |
| Journal | Journal of Global Information Management |
| Volume | 29 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - Nov 2021 |
Bibliographical note
This article is published as an Open Access article distributed under the terms of the Creative Commons Attribution License(https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.
Keywords
- Adaptation
- Awareness
- Brazil
- Digital
- Institutional Pressure
- Small Farms
- Sustainability