Sustainable Farming Practices, Awareness, and Behavior in Small Farms in Brazil

Breno Nunes, Roya Gholami*, Dolores Añón Higón

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This paper investigates the relationship between the use of digital and non-digital sources of information on sustainable farming practices, institutional pressure and adoption of such practices by farmers in Brazilian semi-arid lands. The research uses a model based on the theory of reasoned action (TRA) and the institutional theory. Our results for a sample of 100 Brazilian farmers show that non-digital sources of information and ‘Coercive’ and ‘Normative’ pressures have a positive impact on farmers’ attitude towards and actual adoption of sustainable farming practices. However, digital sources of information such as TV and Radio do not play a significant role. In addition, pro-environmental attitude drives sustainable behaviour through the adoption of three out of the five sustainable farming practices investigated. Research and policy implications are also discussed.
Original languageEnglish
Pages (from-to)1-23
Number of pages23
JournalJournal of Global Information Management
Issue number6
Publication statusPublished - Nov 2021

Bibliographical note

This article is published as an Open Access article distributed under the terms of the Creative Commons Attribution License
( which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.


  • Adaptation
  • Awareness
  • Brazil
  • Digital
  • Institutional Pressure
  • Small Farms
  • Sustainability


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