Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Pantea  Foroudi; Reza Marvi; Javad  Izadi; Mohammad Mehdi Foroudi; Pouya  Pirzadeh

Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Pantea Foroudi , Reza Marvi, Javad Izadi, Mohammad Mehdi Foroudi , Pouya Pirzadeh

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision and mission, and top management driving force positively influence corporate identity management.

Original language	English
Title of host publication	Building Corporate Identity, Image and Reputation in the Digital Era
Editors	T.C. Melewar, Charles Dennis, Pantea Foroudi
Chapter	14
Number of pages	36
ISBN (Electronic)	9781003080572
Publication status	Published - 30 Jul 2021

Access to Document

Cite this

@inbook{e974a5444dd84c13b154726d5163d052,

title = "Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context",

abstract = "What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision and mission, and top management driving force positively influence corporate identity management.",

author = "Pantea Foroudi and Reza Marvi and Javad Izadi and Foroudi, {Mohammad Mehdi} and Pouya Pirzadeh",

year = "2021",

month = jul,

day = "30",

language = "English",

editor = "T.C. Melewar and Charles Dennis and Pantea Foroudi",

booktitle = "Building Corporate Identity, Image and Reputation in the Digital Era",

}

Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. / Foroudi , Pantea ; Marvi, Reza; Izadi, Javad et al.
Building Corporate Identity, Image and Reputation in the Digital Era. ed. / T.C. Melewar; Charles Dennis; Pantea Foroudi. 2021.

Research output: Chapter in Book/Published conference output › Chapter

TY - CHAP

T1 - Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

AU - Foroudi , Pantea

AU - Marvi, Reza

AU - Izadi, Javad

AU - Foroudi , Mohammad Mehdi

AU - Pirzadeh, Pouya

PY - 2021/7/30

Y1 - 2021/7/30

N2 - What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision and mission, and top management driving force positively influence corporate identity management.

AB - What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision and mission, and top management driving force positively influence corporate identity management.

UR - https://www.taylorfrancis.com/books/edit/10.4324/9781003080572/building-corporate-identity-image-reputation-digital-era-melewar-charles-dennis-pantea-foroudi

M3 - Chapter

BT - Building Corporate Identity, Image and Reputation in the Digital Era

A2 - Melewar, T.C.

A2 - Dennis, Charles

A2 - Foroudi, Pantea

ER -

Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Abstract

Access to Document

Other files and links

Fingerprint

Cite this