Taking risks in the face of uncertainty: an exploratory analysis of green innovation

Stephen Roper; Efstathios Tapinos

doi:10.1016/j.techfore.2016.07.037

Taking risks in the face of uncertainty: an exploratory analysis of green innovation

Stephen Roper, Efstathios Tapinos^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

The relationship between uncertainty and firms’ risk-taking behaviour has been a focus of investigation since early discussion of the nature of enterprise activity. Here, we focus on how firms’ perceptions of environmental uncertainty and their perceptions of the risks involved impact on their willingness to undertake green innovation. Analysis is based on a cross-sectional survey of UK food companies undertaken in 2008. The results reinforce the relationship between perceived environmental uncertainty and perceived innovation risk and emphasise the importance of macro-uncertainty in shaping firms’ willingness to undertake green innovation. The perceived (market-related) riskiness of innovation also positively influences the probability of innovating, suggesting either a proactive approach to stimulating market disruption or an opportunistic approach to innovation leadership.

Original language	English
Pages (from-to)	357-363
Number of pages	7
Journal	Technological Forecasting and Social Change
Volume	112
Early online date	26 Aug 2016
DOIs	https://doi.org/10.1016/j.techfore.2016.07.037
Publication status	Published - Nov 2016

Bibliographical note

Keywords

perceived environmental uncertainty
innovation risk
green innovation
SMEs

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10.1016/j.techfore.2016.07.037Licence: CC BY-NC-ND 3.0

Exploratory analysis of green innovation
© 2016 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Final published version, 241 KBLicence: CC BY-NC-ND 3.0

Cite this

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title = "Taking risks in the face of uncertainty: an exploratory analysis of green innovation",

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Taking risks in the face of uncertainty: an exploratory analysis of green innovation

Abstract

Bibliographical note

Keywords

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