The channel health index: a metric to capture the motivation of business to business channels of distribution

David I. Gilliland, S.K. Kim

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusUnpublished - 2006
EventISBM 2nd biennial academic conference - Chicago, United States
Duration: 1 Jan 20061 Jan 2006


ConferenceISBM 2nd biennial academic conference
Abbreviated titleISBM 2006
Country/TerritoryUnited States

Cite this