The creation and evaluation of consumption-related interpersonal communication through on-line communities

Amanda Broderick, Nick J. Lee

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of Academy of Marketing conference 2003
Editors	Andrew Farrell, Nick Lee, Ian Lings
Publication status	Published - 2003
Event	Academy of Marketing Conference 2003 - Birmingham, United Kingdom Duration: 8 Jul 2003 → 10 Jul 2003

Conference	Academy of Marketing Conference 2003
Country/Territory	United Kingdom
City	Birmingham
Period	8/07/03 → 10/07/03

An examination of the consequences of market orientation in China
Qu, R. & Ennew, C. T., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
Do organisational commitment and job satisfaction influence service quality of the customer-contact employees in banking call centres?
Malhotra, N. & Mukherjee, A., 2003, Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Ling, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication
Rejection of supplier incentive programs: a reseller perspective
Gilliland, D. I. & Kim, S. K., 2003, (Unpublished) Proceedings of Academy of Marketing conference 2003. Farrell, A., Lee, N. & Lings, I. (eds.).
Research output: Chapter in Book/Published conference output › Conference publication

Cite this

@inproceedings{81f8934e3f71418799627fa508e6b40f,

title = "The creation and evaluation of consumption-related interpersonal communication through on-line communities",

author = "Amanda Broderick and Lee, {Nick J.}",

year = "2003",

language = "English",

editor = "Andrew Farrell and Nick Lee and Ian Lings",

booktitle = "Proceedings of Academy of Marketing conference 2003",

note = "Academy of Marketing Conference 2003 ; Conference date: 08-07-2003 Through 10-07-2003",

}

TY - GEN

T1 - The creation and evaluation of consumption-related interpersonal communication through on-line communities

AU - Broderick, Amanda

AU - Lee, Nick J.

PY - 2003

Y1 - 2003

M3 - Conference publication

BT - Proceedings of Academy of Marketing conference 2003

A2 - Farrell, Andrew

A2 - Lee, Nick

A2 - Lings, Ian

T2 - Academy of Marketing Conference 2003

Y2 - 8 July 2003 through 10 July 2003

ER -