Abstract
One of the foremost challenges in the future is technology, particularly the accelerating integration of artificial intelligence (AI) with existing services. AI’s influence on organizational frontlines is revolutionizing businesses and empowering frontline employees. Customers increasingly interact with entities that are not human, however, they display intelligence and other human-like behaviours. These interactions challenge us to reconsider the nature of trust in AI technological world.
Original language | English |
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Number of pages | 9 |
Publication status | Unpublished - 2020 |
Event | EMAC Annual Conference 2020 - Budapest, Hungary Duration: 26 May 2020 → 29 May 2020 |
Conference
Conference | EMAC Annual Conference 2020 |
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Country/Territory | Hungary |
City | Budapest |
Period | 26/05/20 → 29/05/20 |
Bibliographical note
© 2020 All Rights Reserved by European Marketing AcademyKeywords
- trust
- organizational frontlines
- AI-empowered technology