Abstract
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
Original language | English |
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Pages (from-to) | 199-218 |
Number of pages | 20 |
Journal | Journal of Strategic Marketing |
Volume | 13 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2005 |
Keywords
- innovation
- new product development
- knowledge
- learning
- international