The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Stephanie Feiereisen; Dina Rasolofoarison; Kristine de Valck; Julien C. Schmitt

The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien C. Schmitt

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

Abstract

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.

Original language	English
Pages (from-to)	246-247
Number of pages	2
Journal	[North American] Advances in Computer Research
Volume	41
Publication status	Published - 2014
Event	Creativity Marketing Research Seminar - Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013

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ACR 2013 Vol 41Final published version, 8.8 MB

http://www.acrwebsite.org/volumes/v10e/eacr_v10_13906.pdf

1 Abstract

The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption
Feiereisen, S., Rasolofoarison, D., de Valck, K. & Schmitt, J. C., 2013.
Research output: Unpublished contribution to conference › Abstract › peer-review

Cite this

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title = "The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption",

abstract = "This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas. ",

author = "Stephanie Feiereisen and Dina Rasolofoarison and {de Valck}, Kristine and Schmitt, {Julien C.}",

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AU - Rasolofoarison, Dina

AU - de Valck, Kristine

AU - Schmitt, Julien C.

PY - 2014

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AB - This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.

M3 - Article

SN - 0098-9258

VL - 41

SP - 246

EP - 247

JO - [North American] Advances in Computer Research

JF - [North American] Advances in Computer Research

T2 - Creativity Marketing Research Seminar

Y2 - 3 October 2013 through 6 October 2013

ER -

The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Abstract

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The end of stigma? Understanding the dynamics of legitimisation in the context of TV series consumption

Cite this