Research output per year
Research output per year
Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien C Schmitt
Research output: Unpublished contribution to conference › Abstract › peer-review
Original language | English |
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Publication status | Published - 2013 |
Event | 2013 European conference of the Association for Consumer Research - CCIB Conference Centre, Barcelona, Spain Duration: 4 Jul 2013 → 6 Jul 2013 |
Conference | 2013 European conference of the Association for Consumer Research |
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Abbreviated title | EACR 2013 |
Country/Territory | Spain |
City | Barcelona |
Period | 4/07/13 → 6/07/13 |
Other | The theme of EACR 2013 is: "Consumer Research in turbulent times: Managing a balancing act". For four years now, messages on how our economic and financial systems going through turbulent times have dominated news reports. Numbers rolling by on ticker tapes might not mean much to most people, but we are assured one thing: things are bad, and we better prepare for tough times. At the same time, consumers have been declared to be the engine of the economy, and they are called upon to restore prosperity through generous spending. Such contradictory demands leave consumers confused. |
Research output: Contribution to journal › Article › peer-review