Original language | English |
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Title of host publication | Marketing controllership |
Editors | Richard M.S. Wilson |
Place of Publication | Aldershot (UK) |
Publisher | Ashgate |
Pages | 7-21 |
Number of pages | 15 |
ISBN (Print) | 978-1-85521-593-1, 1-85521-593-4 |
Publication status | Published - 2001 |
Publication series
Name | The international library of management |
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Publisher | Ashgate |
Volume | 27 |