The marketing-finance interface

J. Ratnatunga, Graham J. Hooley

    Research output: Chapter in Book/Published conference outputChapter

    Original languageEnglish
    Title of host publicationMarketing controllership
    EditorsRichard M.S. Wilson
    Place of PublicationAldershot (UK)
    PublisherAshgate
    Pages7-21
    Number of pages15
    ISBN (Print)978-1-85521-593-1, 1-85521-593-4
    Publication statusPublished - 2001

    Publication series

    NameThe international library of management
    PublisherAshgate
    Volume27

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