Abstract
Building on social exchange theory and qualitative inquiry, managerial responsiveness, caring, and aggressiveness were uncovered as three key social exchange dimensions used by sales managers when dealing with problem situations in the salesforce. We used Australian data to develop measures of these three constructs. Results of the development process indicate that the measures show good validity. Further to this, we also provide examination of the relationship of the three exchange dimensions with key organizational outcomes. Overall the findings suggest that the three constructs are important in sales manager problem resolution exchanges, and that they may ultimately influence the success of sales organizations.
Original language | English |
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Number of pages | 7 |
Publication status | Published - 2004 |
Event | Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 4 Dec 2004 → 6 Dec 2004 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2004 |
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Abbreviated title | ANZMAC |
Country/Territory | New Zealand |
City | Wellington |
Period | 4/12/04 → 6/12/04 |
Bibliographical note
© 2004 The AuthorsKeywords
- sales management
- measurement
- social exchange
- problem resolution