The strategic planning process: A navigational tool for competitive advantage

Nicholas O'Regan*, Abby Ghobadian

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what 'strategic planning' is and what its main characteristics are? This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process.

Original languageEnglish
Pages (from-to)63-81
Number of pages19
JournalInternational Journal of Process Management and Benchmarking
Issue number1
Publication statusPublished - 7 Feb 2005


  • Competitive advantage
  • Management tools
  • Strategic planning


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