The value architecture of servitization: Expanding the research scope

Patricia Carolina Garcia Martin, Andreas Schroeder, Ali Ziaee Bigdeli*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Servitization generates implications for the manufacturers' value creation, delivery and capture processes and also for their customers and business partners. As individual studies have started to investigate the different value processes in servitization and the effects they have on the manufacturers' wider context, it becomes important to consolidate prior research and develop an integrative understanding of value in servitization. The present study is based on a systematic review of the servitization literature, expanding the research scope from a dyadic to a triadic, network and system level of analysis. The study creates a value architecture framework which establishes a comprehensive understanding of value in servitization, with implications for future servitization theory building and strategy development.
Original languageEnglish
Pages (from-to)438-449
Number of pages12
JournalJournal of Business Research
Early online date13 Apr 2019
Publication statusPublished - 1 Nov 2019

Bibliographical note

© 2019, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Funding: This work was supported by the European Union's Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909, and the UK's Economic and Social Research Council (ESRC) grant Ref ES/P010148/1 ‘Pathways towards Servitization: A trans-national study of Organisational Transformation’.


  • Advanced services
  • Manufacturing
  • Servitization
  • Value


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