There's no place for branding when fighting fires!

Keith Glanfield, Leslie de Chernatony, T.C. Melewar

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventBritish Academy of Management Annual Conference - Belfast, United Kingdom
Duration: 9 Sept 201411 Sept 2014

Conference

ConferenceBritish Academy of Management Annual Conference
Abbreviated titleBAM 2014
Country/TerritoryUnited Kingdom
CityBelfast
Period9/09/1411/09/14

Cite this