TY - JOUR
T1 - Too old to choose? The effects of age and age related constructs on consumer decision making
AU - Evanschitzky, Heiner
AU - Woisetschläger, David M.
PY - 2008
Y1 - 2008
N2 - Ageing of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on relevant consumer attitudes and behavior. More precisely, the empirical study, conducted in the market for cars, examining the relationships between four distinct age constructs and assesses the impact of these age constructs on information gathering, a consumer’s evoked set, and on rand loyalty.
AB - Ageing of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on relevant consumer attitudes and behavior. More precisely, the empirical study, conducted in the market for cars, examining the relationships between four distinct age constructs and assesses the impact of these age constructs on information gathering, a consumer’s evoked set, and on rand loyalty.
UR - http://www.scopus.com/inward/record.url?scp=80052845819&partnerID=8YFLogxK
UR - http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=13356
M3 - Article
SN - 0098-9258
VL - 35
SP - 630
EP - 636
JO - [North American] Advances in Computer Research
JF - [North American] Advances in Computer Research
ER -