Abstract
This study seeks to explore tourists’ travel motivation during the COVID-19 pandemic. This study presents findings from an online questionnaire sent to 166 tourists in various regions, including Europe, America, Australasia, Asia and Africa. This study identified seven travel motivators but found that the COVID-19 vaccine and guaranteed refund schemes are the prime motivators of future travel in all regions. Most younger participants consider the vaccine a prime motivator for post-COVID-19 travel. Although not as significant, hygiene is also identified as a travel motivator and is appreciated more by females than males. Moreover, the majority of participants in the age group (20–29 years old), those living with dependents and relatively low-income earners (income
Original language | English |
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Title of host publication | COVID-19, Tourist Destinations and Prospects for Recovery |
Subtitle of host publication | Volume One: A Global Perspective |
Publisher | Springer |
Pages | 137-156 |
Number of pages | 20 |
Volume | 1 |
ISBN (Electronic) | 9783031222573 |
ISBN (Print) | 9783031222566 |
DOIs | |
Publication status | Published - 2 Mar 2023 |
Keywords
- COVID-19
- Crisis management
- Tourism
- Travel motivation