Towards communicating the value of volunteers: lessons from the field

Carolyn J. Cordery, Sarah B. Proctor-Thomson, Karen A. Smith

Research output: Contribution to journalArticlepeer-review

Abstract

Well-managed volunteers are assets that charities insist they cannot do without. Nevertheless, few charities publish the value of their volunteers' efforts in annual reports. Charities' current practices in communicating volunteers' value reflect the regulatory environment, but not their increasing professionalization. Valuing volunteers can assist charities in services planning and to build their reputation in their communities. However, charities' managers must also accept that judgement is required in negotiating the sensitive nature of defining volunteers' value.
Original languageEnglish
Pages (from-to)47-54
Number of pages8
JournalPublic Money and Management
Volume33
Issue number1
DOIs
Publication statusPublished - Jan 2013

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