Unique Selling Proposition

Research output: Chapter in Book/Published conference outputEntry for encyclopedia/dictionary

Abstract

A unique selling proposition (USP, also known as unique selling point) is something typically encountered in Advertising and communications.
Original languageEnglish
Title of host publicationWiley Encyclopedia of Management
EditorsC.L. Cooper, N. Lee, A.M. Farrell
PublisherWiley
Pages563-564
Number of pages2
ISBN (Electronic)9781118785317
ISBN (Print)9781119972518
DOIs
Publication statusPublished - 21 Jan 2015

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