Original language | English |
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Title of host publication | Wiley Encyclopedia of Management |
Editors | C.L. Cooper, N. Lee, A.M. Farrell |
Publisher | Wiley |
Pages | 563-564 |
Number of pages | 2 |
ISBN (Electronic) | 9781118785317 |
ISBN (Print) | 9781119972518 |
DOIs | |
Publication status | Published - 21 Jan 2015 |
Abstract
A unique selling proposition (USP, also known as unique selling point) is something typically encountered in Advertising and communications.