Unlock your insight: employing a gamified app to engage manufacturers with servitization

Daniel Andrews, Tim Baines, Jessica Hall, Tony Woods

Research output: Chapter in Book/Published conference outputConference publication


This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.
Original languageEnglish
Title of host publicationEurOMA 2017
Number of pages10
Publication statusPublished - 5 Jul 2017
Event 24th EurOMA conference - Edinburgh, United Kingdom
Duration: 1 Jul 20175 Jul 2017


Conference 24th EurOMA conference
Country/TerritoryUnited Kingdom

Bibliographical note

© 2017 The Authors
Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1


  • servitization
  • gamification
  • dissemination
  • strategy


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