Web site evaluation in goal-directed search behaviour, The case for visual processing of web site design

Evmorfia Argyriou, D Arnott, T C Melewar

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication statusUnpublished - May 2008
Event37th European Marketing Academy conference - Brighton, United Kingdom
Duration: 27 May 200830 May 2008


Conference37th European Marketing Academy conference
Abbreviated titleEMAC 2008
Country/TerritoryUnited Kingdom

Cite this