Why consumers engage in co creating experiences by disclosing the intimate public and private self-image.

Iftakar Haji, Christof Backhaus

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 22 Jun 2017
EventFrontiers in Service Conference 2017 - New York, United States
Duration: 22 Jun 201725 Jun 2017


ConferenceFrontiers in Service Conference 2017
Country/TerritoryUnited States
CityNew York
Internet address

Cite this