Factors affecting the adoption of new products by the sales force

  • E. Flanginis

Student thesis: Master's Thesis › Master of Philosophy

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award2004
Original languageEnglish

Keywords

  • adoption
  • new products
  • sales force

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