Pilot case studies to assess the effectiveness of the DTI marketing consultancy initiative

  • I.A. Coombe

Student thesis: Master's Thesis › Master of Science (by Research)

Abstract

DUE TO COPYRIGHT RESTRICTIONS ONLY AVAILABLE FOR CONSULTATION AT ASTON UNIVERSITY LIBRARY AND INFORMATION SERVICES WITH PRIOR ARRANGEMENT
Date of Award1992
Original languageEnglish

Keywords

  • DTI marketing initiative
  • marketing
  • consultancy

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